DRAG

Brand clarity first. Market adoption next.

Partnering with early stage founders to create category-defining brands.

Launching a startup is hard – building a standout brand doesn’t have to be. We help founders transform their vision into a world-class brand and product experience that attracts customers and investors alike.

WHAT WE DO

Our Services

Brand Strategy

(01)

Stop guessing your way to market fit. We help you lock in laser-sharp positioning and brand narrative, then partner with you to build and execute your go-to-market strategy, every step of the way.

  • Brand Communication Strategy
  • Positioning Strategy
  • GTM Strategy
  • Content Strategy

Brand Strategy

(01)

Brand Strategy

(01)

Design & Distribute

(02)

Shape your brand for tomorrow with intentional design and messaging that connects, converts, and makes people care.

  • Brand Identity & Graphic Design
  • Web Design
  • Content Creation
  • Sales Enablement

Design & Distribute

(02)

Design & Distribute

(02)

AI Enablement

(03)

We help businesses innovate intelligently with AI. Transform your operations through strategic automation and data-driven decision making.

  • Prompt Engineering Training
  • Automation Workflow Setup
  • Upskilling Bootcamps
  • Automation Coaching

AI Enablement

(03)

AI Enablement

(03)

Brand Strategy

(01)

Brand Communication Strategy

Telling the strongest story possible to achieve business goals. If you aren’t, others will tell it for you.

Team workshop to establish vision, mission, positioning statement, target audience, manifesto, social taglines & personality.

Positioning Strategy

Clarity in a crowded market:what makes you different and why customers should choose you.

Strategic analysis of your competitive landscape, identification of your ‘right to win’, and development of a unique value proposition that resonates with your target audience.

GTM Strategy

Intentional launch. Clear investments in marketing, branding and sales in line with your GTM vision. Maximum impact and minimal waste.

ThoroughGTM workshop with key team members so everyone understands the strategy including relevant gtm motions and initiatives that balance short and long-term initiatives. A cohesive path to market adoption and growth.

Content Strategy

Transform random content creation into creating content driving business goals to attract, engage, and convert your ideal customers.

Development of a comprehensive content framework that maps your audience's interests, prioritizes high-impact topics optimized for LLM search, and establishes the foundation for all content creation: content pillars, channels, frequency, tool selection etc.

Design & Distribute

(02)

Brand Identity & Graphic Design

Create an unforgettable brand presence that captures attention, builds recognition, and creates emotional connections with your audience.

Crafting of visual and verbal identity elements that express your brand's personality and make you instantly recognizable.

Web Design

Convert more visitors into customers with a website that doesn't just look good, but strategically guides users toward taking action.

We create user-focused design and messaging—yes, we handle the copywriting with you—that clearly communicates your value proposition and removes friction from the conversion path.

Content Creation

Establish thought leadership and build a loyal, engaged audience that drives consistent traffic, generates leads, and supports sales conversations.

Execute a consistent content strategy across selected channels—combining trend-native social formats (threads, memes, commentary) with long-form pieces like blogs, case studies, and ebooks. We focus on clear storylines and a strong brand voice to showcase your expertise and maintain relevance.

Sales Enablement

Equip your sales team with the tools, knowledge, and content they need to sell more effectively and close deals faster.

Development of sales playbooks, training materials, and content resources that address customer pain points and overcome objections.

AI Enablement

(03)

Prompt Engineering Training

Empower individuals to confidently and efficiently use AI agents and tools, unlocking highly productive ways of working and relevance into the future.

Hands-on, 2-hour, virtual workshops for leaders to craft effective AI prompts (for tools like ChatGPT or Grok), followed by ongoing support via Slack, WhatsApp, or community messaging.

Automation Workflow Setup

Powerfully setup smart, scalable workflows tailored to your life and your business.

Design and implement custom automations using platforms like Zapier or n8n, streamlining core processes like client onboarding or internal operations—delivered end-to-end within two weeks.

Upskilling Bootcamps

Create your confident, capable, fast team empowered with integrated automation tools, having optimized frequent tasks.

 Immersive, 1-day in-person or virtual bootcamp focused on spotting productivity gains and using tools like Zapier and Make, with practical execution.

Automation Coaching

Identify untapped automation opportunities and embed a culture of efficiency in your team.

Ongoing 1:1 or team-based coaching sessions to identify, plan, and implement automation solutions, specific to workflows.

Praise from founders

What leaders say about us

Portrait of Christian Mio Loclair
Christian Mio Loclair
Founder Journee.ai

“Gigi brings sharp strategy, quick execution, and an unwaveringly positive presence—exactly the kind of partner every early-stage team hopes to have.”

(01)
Portrait of Wojtek Pawlowski
Wojtek Pawlowski
Founder & CEO Accountable.capital

“Working with Unknown Ventures helped us transform our complex technological vision into a clear brand and product offering. The collaborative process was invaluable in moving our project forward.”

(02)
Portrait of Jordan
Jordan
Founder AITV.gg

“Working with Unknown Ventures has tremendously leveled up our organization. They stepped in immediately, ramped-up in a matter of days, and got straight into the deep end with us helping craft our future.”

(03)
Portrait Anna Bikmetova
Anna Bikmetova
ex. MD & Advisor Fractal.ID

“Gigi was an essential partner in transforming our brand into a Web3-native brand. Her expertise in weaving crypto-native narratives into our strategy, combined with her strong design vision, helped us genuinely connect with our audience.”

(04)

Meet the Founder

Hey! I'm Gigi, founder of Unknown Ventures, a Brand Venture Studio.

Portrait of Gigi de Vries, founder of Unknown Ventures

After working with 50+ founders, I experienced firsthand the need for brand strategy fundamentals to effectively execute marketing campaigns. 


Founders are falling for the “build only” trap everyday, especially in a vibe-coded industry. We offer what wins; brand wins, distribution wins, creativity wins, doing what doesn’t scale wins. However, this only works when aligning your brand with your business strategy. 


As a Dutch entrepreneur, I’m known for being direct with a strong work ethic, while valuing reliability and excellence. These qualities translate directly into Unknown Ventures.


If you don’t stick to deadlines or care about the small details, then we might not be the best fit for you. Otherwise, we can build something great.